The National Football Museum is delighted to be receiving an all-new ‘Football For Good’ digital archive, powered by the Walk92 campaign.
The Football For Good Archive is a major digital case study that captures and documents the incredible work carried out by Club Community Organisations (CCOs) linked to all 92 professional clubs across the English football pyramid.
At the forthcoming Fair Game Conference on 24 March, Walk92 and Sport Local Action will formally showcase the initiative, which they will be donating to the National Football Museum’s Football Heritage Collection. The archive will become part of the museum’s ongoing mission to document and celebrate the wider social impact of football across the UK.
The project shines a light on the powerful role football clubs play within their communities — from tackling food poverty and improving mental health support to providing educational opportunities and grassroots participation programmes.
Tim Desmond, CEO of the National Football Museum, said:
“Football clubs sit at the heart of communities across the country, and the work delivered by their community organisations often changes lives in ways that aren’t always visible to the wider public.
“The Football For Good Archive captures those stories in a powerful and meaningful way. We’re incredibly proud to bring this archive into the National Football Museum’s Football Heritage Collection so that future generations can understand the profound social impact the game has beyond the pitch.”
The data collection began on 2 August 2025, when lifelong Wimbledon fan and founder of Dons Local Action Group Xavier Wiggins set out on an ambitious journey to walk to all 92 English and Welsh league football grounds in 92 days.
The Walk92 campaign was organised by Sport Local Action in partnership with the Street Soccer Foundation to raise both funds and awareness for football-led community projects across the country.
During the 2,000-mile trek, Xavier not only completed the challenge but also documented the remarkable work undertaken by each club’s community organisation.
At every club he visited, Xavier gathered information about the initiatives delivered over the previous year — including food banks, cost-of-living support, youth mentoring, mental health programmes, disability sport provision, educational courses and employment pathways. Together, these case studies form a unique body of evidence demonstrating how football can act as a genuine force for good in local communities.
Xavier Wiggins said:
“Walking to all 92 clubs showed me just how powerful football can be when it’s used to bring people together and support communities. At every single stop I heard stories about clubs helping people through difficult times — whether that’s tackling loneliness, providing food support, or creating opportunities for young people.
“Collecting these stories and building the Football For Good Archive was just as important to me as completing the walk itself. By sharing them through the National Football Museum, we can make sure the incredible work happening in communities across the country gets the recognition it deserves.”
The National Football Museum are committed to working with CCOs and welcome their groups to the museum to take part in creative engagement activities and programmes to increase their wellbeing.
The Football For Good Archive will be used by the National Football Museum to support exhibitions, research, public engagement and education programmes, helping visitors better understand the role football plays in addressing social challenges and strengthening communities.
To find out more about the Walk92 campaign, visit: https://walk92.com/