The Price of Passion

Can you put a price on passion?

The National Football Museum has curated a special display with our new Youth Advisory Group, exploring financial barriers to accessing football. The story is told through the lens of supporters and through the voice of the next generation.

The Price of Passion considers ticket prices as an underlying motive for supporter protests and movements, charting the increasing price margins across the decades up to the present day.

The Play Gallery display features testimony from bodies such as the Football Supporters’ Association, presents fascinating statistics on price rises through the years, and illustrates the issues using real matchday tickets and protest items from our archives.